Nhà Xuất Bản Random House LCC US

From one of today’s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of relentless uncertainty.

You may think the world is racing ahead too fast, but it will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE.  But confronting the relentless pace of change is hard.  Employees get downsized; companies find themselves disrupted as challengers steal away customers.  To thrive in today’s world, every one of us has to become ready for change.     

In Imagine It Forward, Comstock shares lessons from a thirty year career as the change-maker in chief, on spotting trends and driving innovation. In a candid and deeply personal narrative, Beth describes her successes and failures from the front lines of business, across industries ranging from media to health, energy to manufacturing, finance to the Industrial Internet. As the woman who spearheaded Ecomagination, and GE’s famed FastWorks methodology, she helped to turn a process-heavy, risk-averse culture, to one that increasingly embraced transparency, adaptability, iteration, and discovery.  She shows how each one of us can  -- in fact, must -- become a “change maker”—an instigator of change –by giving ourselves permission to imagine a better way.

For Comstock, the concept of being “change ready” calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible. It means being willing to move forward without having all the answers, while recognizing that inevitably there will be tension and conflict.  It requires an uncompromising faith in experimentation, and a belief that disruption is something you engage, not simply respond to. 

Among the practical takeaways Comstock offers in Imagine It Forward:

·The power of discovery. Discovery is the process of bringing the outside into your organization.  It is about infusing yourself and your team with a spirit of inquiry and curiosity, turning the world into a classroom. 

·Find a “Spark.’ Bring in provocateurs to challenge established ways of thinking; they can be a powerful catalyst for change. 

·Story Craft. Strategy is a story well told. To innovate successfully, you have to craft a new narrative about what the organization stands for in order to change how people think and act.   

“Ideas are rarely the problem,” writes Comstock.  “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’”

Confronting today’s accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock everyone’s potential. 

Imagine It Forward masterfully points the way.

If you want to build a better future, you must believe in secrets.

The unforgettable bestseller Wonder, now a major motion picture, has inspired a nationwide movement to Choose Kind. Now parents and educators can introduce the importance of choosing kind to younger readers with this gorgeous picture book, featuring Auggie and Daisy on an original adventure, written and illustrated by R. J. Palacio.

Over 6 million people have fallen in love with Wonder and have joined the movement to Choose Kind. Now younger readers can meet Auggie Pullman, an ordinary boy with an extraordinary face, and his beloved dog, Daisy. 

Countless fans have asked R. J. Palacio to write a book for younger readers. With We’re All Wonders, she makes her picture-book debut as both author and artist, with a spare, powerful text and striking, richly imagined illustrations. Palacio shows readers what it’s like to live in Auggie’s world—a world in which he feels like any other kid, but he’s not always seen that way. 

We’re All Wonders may be Auggie’s story, but it taps into every child’s longing to belong, and to be seen for who they truly are. It’s the perfect way for families and educators to talk about empathy and kindness with young children.

1 NEW YORK TIMES BESTSELLER • PULITZER PRIZE FINALIST • This exquisite memoir by an idealistic young neurosurgeon asks What makes a life worth living? and makes a profound graduation gift—especially for aspiring doctors and nurses.

President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker.

“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump

Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight.

In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.

Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.  

There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful. 

In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.

Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.

Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins. 

In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.