Nhà Xuất Bản Hatchette USA

Now in paperback comes Nicholas and Micah Sparks' "New York Times" bestselling memoir of their life-affirming journey around the world.

Microtrends: The Small Forces Behind Tomorrow's Big Changes

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.

"The ideas in his book will help you see the world in a new way." --Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." --Bill Gates

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

The "New York Times" bestselling author of "The 21 Irrefutable Laws of Leadership" and "Thinking for a Change" adds to his list of books, audio lessons, workbooks and a Web site with this outline of practices guaranteed to result in success.

Seventeen year old Veronica "Ronnie" Miller's life was turned upside-down when her parents divorced and her father moved from New York City to Wrightsville Beach, North Carolina. Three years later, she remains angry and alientated from her parents, especially her father...until her mother decides it would be in everyone's best interest if she spent the summer in Wilmington with him. Ronnie's father, a former concert pianist and teacher, is living a quiet life in the beach town, immersed in creating a work of art that will become the centerpiece of a local church.

The tale that unfolds is an unforgettable story of love on many levels--first love, love between parents and children -- that demonstrates, as only a Nicholas Sparks novel can, the many ways that love can break our hearts...and heal them.

Stranded on the exceptionally dangerous, and possibly haunted, Beach of the Broken Heart, Hiccup must face UG the Uglithug and complete the impossible task--or die trying. Illustrations.